More and more web and mobile applications emerge in today’s digital era, introducing a plethora of possibilities for both app business owners and users alike. This year, there are already over five million apps available on Apple’s AppStore and Google Play alone. On top of this, mobile apps are also projected to generate over $930 billion in revenue by 2023 according to Statista. These figures sum up how the technology sector is at present—competitive and ever-evolving.
While the technology sector continues to thrive, introducing a new app that will capture users’ hearts is a daunting feat. Turning your big ideas into a multi-million-dollar business requires agility and a whole lot of ingenuity.
So, as you get your ideas off the ground, you’ve got to be fully equipped so you won’t plummet. Heed these fundamentals and let your startup app make its seamless headway in the market.
1. Design an appealing and user-friendly interface
User interface (UI) is the point of human and computer interaction. It displays interactive visual elements that aim to attract users’ interest and solidify a brand’s identity. UI design’s key components include input controls, navigational and informational components, and containers. These elements must be comprehensible enough so users can better access and navigate through your app seamlessly. Ask also, “How many steps does it take for a user to access something?” With user-friendly UI, a business can turn its new visitors into regular users or buyers.
2. Ensure the right platform and features
The first step to determining the where and what of your app is to know your target users’ likes and dislikes. Once you have the data, you can begin identifying which platform/s to target since the appearance of your app will vary for every platform. Will it be web, mobile, or both? Take note that businesses prioritize developing mobile-friendly apps as they are more efficient, direct, and customizable. Statistics also show that the number of mobile users globally is seen to reach nearly 7.50 billion, which means that you can target a wider market through a mobile app.
Make sure to employ the basic features and include good content to keep your first-time and current users engaged. Cut back on adding unnecessary features as these will be more costly and will make your app look crammed. Meanwhile, to keep your data management smoother and secure, you might want to consider using cloud-based data optimization platforms.
3. Optimize app performance
Getting users to download your app is one thing, but seeing them stay is quite another. Aside from establishing your framework and features, you don’t want to miss focusing on enhancing the user experience. You have to make sure that the app installation, loading, and interaction processes are fast so your users won’t uninstall your app. It’s imperative to also update your app regularly and ensure that it’s designed on the latest version of the devices’ operating system.
4. Launch into personalization
Building a strong connection with your app users sparks loyalty, which results in increased app usage, user retention, and sales. And the best way to do this is to tailor your content. The first step you can take is to personalize their onboarding experience. Some apps tend to ask questions to their users so they can tailor what relevant content to share with them. Offering content based on their preferences and user history, involving them in a community within the app, and providing incentives based on their likes also go a long way. You can also try implementing in-app and push notifications for consistent engagement with your users. Of course, make sure you comply with GDPR as you collect users’ data.
5. Utilize monetization options
Running an app business means factoring in operational sustainability. As we all know, an app requires a lot of development, hence costly. To maintain your app and ensure its profitability, you have to explore monetization options. Some examples include using the Freemium business model wherein you offer limited features for free and charge an amount for advanced content, enabling in-app purchases, sponsorships, crowdfunding, welcoming in-app advertisements, offering premium subscription plans, among others.
6. Create an offline experience
Developing an app with offline features allows you to help users who are in areas with unstable to no network connection enjoy a mobile experience. Make them feel that your app is a buddy to them wherever they go.
Notice how apps like YouTube and Netflix offer download and offline viewing options so users can watch even without internet or data connection? You can also leverage this functionality! Identify what features you’d like to make available offline and develop them.
7. Strengthen app recognition
Now that you have the best app design and features you can offer, you’ve got to know how you can effectively reach your market in addition to being available on various app stores. One potent way is to utilize marketing strategies. You can try traditional and digital marketing to increase your target users’ awareness of your app. One key step is to have social media and web presence. You can also consider online, offline, and in-app advertising; email marketing; offering sign-up bonuses and other vouchers; app store optimization tactics; and influencer endorsements to create a buzz around your app.
Of course, what will set you apart is how much additional value you can provide. As you market your app, you might want to offer a loyalty or reward system to make users feel that their support and commitment are appreciated.
In a nutshell
Turn your ideas into value by taking note of these seven fundamental app launch tips. Don’t forget to also be data-driven with your business model plan. This will aid you in analyzing and identifying the most tactical steps you should take for your business. In addition, you’ve got to keep improving the way you deliver your services to keep your users on the radar and see your business going in the right direction. Way to go, game-changer!